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Book cover for 'Home of the Future, 1925-1985: Designing Domestic Utopias' featuring a retro-futuristic yellow robot vacuum in the foreground and a woman in a light blue dress leaning over a futuristic table in the background.
Opened book 'Home of the Future, 1925-1985: Designing Domestic Utopias' with a large colorful architectural utopian illustration on the left and black text on a white background on the right.
opened book showing photo of the book 'Horizons' by Norman Bel Geddes gray page alongside a column of descriptive text. The cover features a navy blue top section with white stars and a beige lower section with dark blue typography.
a book spread showing multiple vintage radios with text columns and captions, including a globe, a green and red radio, a black cylindrical 'rocket' radio illustrating futuristic designs of several designers of teh 30s and 40s.
A two-page spread of vintage magazines or brochures about General Electric cookstoves and home electrification. The left page contains a small black-and-white product photo, body text, and a caption. Right side is an ad by the Rural Electrification Administration.
open book spread showing  a printed architectural publication with a small 3D house model centered among several black-and-white historical photographs of modern designed rooms on the house shown and blocks of text. This spread functions as a page from a publication or informational print.
Opened spread of a vintige design publication showing a small wooden storage cabinet with multiple brightly colored drawers on the left, and a hand-drawn technical sketch of the same cabinet on the right with descriptive text.
A book spread showing architectural photographs and text about a modern house from the 1950s. The left page contains three black-and-white and sepia photos of the building of modular fabrication, with captions and descriptive text.
$79.95

DelMonico Books

Home of the Future, 1925–1985: Designing Domestic Utopias

Edited by Wendy Kaplan. Text by Glenn Adamson, Andrew Satake Blauvelt, Grace Converse, Sam Dodd, Margaret Hanson, Christopher Long, Amy F. Ogata, Emily M. Orr, Monica Penick, Mark H. Resnick, Abraham Thomas, Gary Van Zante, Kristina Wilson, Alexa Griffith Winton

Published with Los Angeles County Museum of Art.

The 60 years between 1925 and 1985 bore witness to a meteoric acceleration of technological developments, followed almost as quickly by an apathetic disillusionment as to their cost. In the late 1960s, nearly four decades of technological optimism and relentless consumerism were replaced by growing fears of an ecological apocalypse, which led to a shift in the collective vision for the future, reflected clearly in midcentury home interior innovation. Home of the Future’s first three sections investigate how designers, companies and the government imagined, disseminated and sold the notion of the home of the future. The fourth and final section explains how these strategies were later rejected, but also repurposed.

Combined with countercultural ideals about autonomy and sustainability, the result is an embrace of the “smart homes” that dominate today. Models, vintage advertisements, drawings and archival photographs elucidate midcentury fantasies about future living: The Dymaxion House! The Miracle Kitchen! The House of the Century! Retro but commercially available products demonstrate more immediate futures at the time—offering a revolution in ways to communicate, clean, save labor, and heat and cool the home. Appliances ranging from sinks and toasters to radios and TV sets reveal how advances in energy production (electric, gas, solar and atomic) and the prevalence of synthetics fundamentally altered not only the way Americans lived but also the nature of their beliefs.

Hardcover / 9.5 x 12.5 in. / 336 pgs / 315 color / 75 bw.

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